In August 2007, Kapoor was appointed spokesperson for Globus in a five-year contract.[109] In association with the retail chain, she became the first Indian actress to
launch her own line of clothing.[110] Her collection made its debut several months later in stores across India, and was well received.[111] Following the end of her contract with Globus, Kapoor expressed a desire to work with a design house to release her clothing line internationally,[112] but later explained that those plans were on hold.[113]
In 2009, Kapoor collaborated with nutritionist Rujuta Diwekar on Don't Lose Your Mind, Lose Your Weight, a book which focused on the principles of healthy eating habits.[114] Published by Random House Publications, the book was well received by critics, and sold 10,000 copies within its first twenty days.[114] A follow-up titled, Women and The Weight Loss Tamasha, was released in January 2011. It addressed the weight loss concerns and eating habits of women in various parts of their life, and featured Kapoor in a voice-over for the audiobook.[115] The following year, she released her autobiographical memoir: The Style Diary of a Bollywood Diva (2012). Co-authored alongside Rochelle Pinto, it became the first book to be launched under the Shobhaa De imprint of Penguin Books—a set of series that included celebrity memoirs, guides and biographies.[116] In a review published by Mint, Shefalee Vasudev criticised Kapoor's writing style as "too-breezy" but further stated that it is "a well-produced book, reproducing chirpy little post-it notes and diet charts, punctuated with Bebo's stunning pictures from her private albums to fashion magazine covers
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